The Real Maharaja of Air India!

‘Chinha’ Team regularly visits the Jehangir Art Gallery every Tuesday. During our visits, we often come across the poster advertising the ‘Maharaja’s Treasure’ exhibition at the NGMA nearby. Each encounter stirs a deep remembrance within our hearts of the visionary Sachchidananda Dabholkar. It is a fact that Dabholkar’s unwavering dedication and hard work are responsible for the existence of the ‘Maharaja’s Treasure’ collection at the NGMA. This impressive art collection was solely built by him, during his tenure as Air India’s Publicity Deputy Director. Dabholkar nurtured and supported numerous artists, who have since achieved great fame and acclaim. Unfortunately, Dabholkar was not even invited to the inaugural function of the exhibition, and not offered the due recognition that he deserves. Satish Naik, the editor of ‘Chinha,’ was present at the inauguration and eagerly looked for Dabholkar throughout the event, but he could not find him there. Consequently, we endeavored to reach out to Dabholkar himself to discuss this remarkable collection. However, due to his advanced age and recent events that have distanced him from the art scene, it was challenging to connect directly with him. Nonetheless, we maintained contact with his daughter in an attempt to know his perspective. Unfortunately, we received no response from them, and we respected their decision to remain silent. However, we later discovered that Achyut Bidkar, a former colleague of Dabholkar, who hails from Kolhapur and studied at JJ, worked as an architect at Air India. When we contacted Bidkar, he shared a treasure trove of memories with us. Bidkar had closely observed Dabholkar’s work and expressed that it was his privilege to have worked under his guidance for many years. This single sentence of Bidkar expresses the greatness of Dabholkar. 

We at Chinha strongly believe that Sachchidananda Dabholkar deserves to be given proper recognition. He not only laid the foundation of this art collection but also conceived the entire framework of this exhibition that stands proudly today. The Government and the exhibition curators still stand a chance to recognize the importance of Sachchidanand Dabholkar’s work. By reading this article, they may understand its significance and give him the proper credit that he deserves. Dabholkar’s contributions extended beyond mere success and fame. By honoring this gentleman for his dedication to art, future generations will recognize that he not only elevated the name of Air India but also elevated Indian art itself. This article aims to emphasize his greatness even more explicitly.

Even though it is incredibly rare to find a ‘Thorough gentleman’ because everyone has some flaw in their personality. However, the term befits Dabholkar as he exemplifies the qualities of a thorough gentleman. His conduct, speech, and way of life were impeccable. I have often pondered how God could create someone so perfect. The moment Dabholkar used to arrive at the Air India office dressed impeccably in a classy  suit and bow tie, the atmosphere would get filled with delight. His personality exuded a refined and educated aura, yet he carried no sense of pride about holding a senior position in the publicity department of a prominent organization like Air India. Just as a film’s hero embodies perfection, Dabholkar was the hero of Air India.

I originally hail from Kolhaur. After completing my architecture degree at JJ, I secured a job in Air India’s Interior Department within a few years. Although Dabholkar headed the Publicity Department, our department also was under his purview. Therefore, my colleagues and I would execute various designs for Air India, specifically for lounges, following his instructions. Those were different times, and most of the work was done manually. I was personally chosen by Dabholkar, and I thoroughly enjoyed the work. Upon joining Air India, I was immediately immersed in organizing three major events. The most significant task was organizing the Asiad tournament, so my days at Air India were quite busy.

One day, while engrossed in my work, Dabholkar approached me and said, “Hey Bidkar, you seem to be the wealthiest man around here!” I was perplexed and replied, “Sir, not wealthy, but we find contentment in our simple lifestyle.” He questioned further, “But why haven’t you collected your salary even though it has been six months since you joined? Go collect your six months’ salary and refrain from displaying undue favoritism towards Air India as if you were an affluent individual…! ” Of course, all this transpired in a lighter vein.

Dabholkar hailed from a prosperous Zamindar family, and his grandfather owned vast land in Goa. Thus, a hint of aristocracy permeated his demeanor. He had a spacious house at Girgaon, where the practice of Dattabhakti (devotion to Lord Dattatreya) was ingrained in the family. Hence, his name was appropriately chosen as Sachchidananda. However, in the office, he was known by the nickname Sachin Dabholkar. Witnessing a man with such a grand traditional Marathi name as Sachchidananda Dabholkar, seamlessly blending British manners into his persona, filled my mind with great admiration and respect for him.  He had worked at J Walter Thompson in England for several years, which contributed to his polished British mannerisms. Dabholkar also had a penchant for collecting cars and would attend racing events with his family. His collection boasted several vintage cars.

Standing at around six and a half feet tall, Dabholkar possessed an elegant personality. Despite his awe- inspiring persona, his nature was gentle and compassionate.  In most offices, subordinate employees would enter the officer’s cabin and wish them good morning. However, Dabholkar would arrive at the office before anyone else and personally greet each employee! He placed great trust in his subordinates. The management lessons that are being taught today, emphasizing how employees should be treated and maintaining an open culture within the office without hierarchical barriers, were all implemented by him at that time. When faced with significant tasks, he actively involved us in the decision-making process. This approach instilled a sense of responsibility in us as skilled workers . While conversing with other officials, he would say, “Don’t worry, my boys will handle their jobs proficiently.” Referring to us as “my boys” was endearing and heartwarming. As an Indian, the pride in belonging to Air India became deeply rooted within me. I consider myself fortunate to have worked under Dabholkar, as he was the best boss I have ever had.

Dabholkar’s most significant achievement was the art collection he curated for Air India. During those days, paintings by artists were not as commercially sought after as they are today. Dabholkar provided immense support to artists during that time. When he used to arrive at the Jehangir Art Gallery, everyone used to stand in awe. Dabholkar made every effort to do justice to all the artists. He possessed a keen sense of art, which, coupled with his extensive travel and background at JJ, allowed him to discern the true talented visual artists. He also held specific opinions on the performance of artists in modern and abstract art forms. Undoubtedly this was based on his deep study and understanding of art.

Dabholkar provided employment opportunities to many artists. Many of those who received his backing as patron du ring that time have since gained recognition and become renowned artists. I recall that Muzaffar Ali, the director of the film “Umrao Jaan,” worked under his guidance in the Publicity Department. Dabholkar was friends with Gaitonde and always acknowledged his talent. He was the one who provided B. Prabha with her first significant breakthrough, and he also acquired paintings by B. Vitthal. What struck me was that during Dabholkar’s tenure, Air India not only collected contemporary paintings and sculptures but also amassed numerous heritage items. Air India’s collection included various historical artefacts, traditional clothing, sculptures, and more. I wonder why these historical treasures did not find a place in the exhibition. This leaves me with a lingering question. There are whispers that during the decline phase, some of the items from Air India’s collection started to slip away . Although I have no official information on this matter, it is unfortunate if it is indeed true.

Dabholkar was a prominent figure at Air India. He not only built an art collection but also made effective use of the paintings created by artists. Many promotional materials produced under his guidance were in high demand. Posters, calendars, and diaries were just a few of the items that garnered significant attention. During Dabholkar’s time, we even created a poster based on the “Om” mantra, which proved to be immensely popular and required repeated printing. Additionally, we would exhibit paintings and other items from our art collection in Air India lounges and booking centers. Dabholkar provided guidance on how to showcase these items artistically.

Every organization experiences a glorious phase, and Air India was no exception. During that time, Air India was unicorn in Indian airspace. Although Air India was nationalized in 1953, JRD Tata remained at the helm until 1977. As long as the team assembled by him remained functional at Air India, everything ran smoothly. However, we are all aware of what transpired afterward. Air India’s subsequent decline can be attributed to mismanagement. Nevertheless, that time has passed.

Dabholkar retired in 1998, and a farewell ceremony was organized to honor him. Emotions ran high, as he had taught us invaluable lessons and built a strong foundation for the corporate world. I never directly heard any rumors or whispers about Dabholkar’s suffering or being subjected to insults during his later years. However, it may have occurred possibly. It was undoubtedly a dark period in Air India’s history. A former officer even wrote a book titled “Descent of Air India,” chronicling the airline’s descent into bankruptcy. During such trying times, loyal and principled officers like Dabholkar must have faced considerable hardships. Furthermore, Dabholkar experienced personal tragedy when his young son passed away in a tragic accident in Dubai! I am unable to comprehend why destiny makes such a genuinely good person endure so much suffering.

Dabholkar’s name, Sachchidananda, signifies supreme bliss. Sachchidananda represents the ultimate stage in one’s spiritual journey. Dabholkar Sir, who accomplished so much by creating Air India’s art collection, brings immense pure bliss for art lovers. Thus, even though this collection is known as Air India’s, no one can deny that it is, in essence, Dabholkar Sir’s true treasure.

– Achyut Bidkar

(As told to Kanak Waikar)